I think as, Chris said, we tend to stereotype particular disciplines either because of our dislike of common problems within them or because we don’t feel comfortable with saying we do some of that type of work.

Marketing is anything you communicate to your clients, in any method. Which means, when you call your clients to ask questions or just to check in, it’s an extension of your marketing. It’s painting the picture of who you are as a vendor and helps define the level of conversation your clients can have with you.

So, don’t feel bad that you are doing marketing. Feel great cause you are doing personal, tangible marketing that your clients will relate to and helps build a bond between the two of you.