Keeping your finger on the (digital) pulse

Whether you are building your own presence, or representing a brand or employer online, it's useful to know what people are saying! Keeping up with all those possible places you should look for news or mentions can be pretty laborious and when things are busy, it's difficult to keep up with this work unless you have some decent tooling in place. There are some great automation offerings around but here's my very basic strategy.

TL;DR a bookmarks folder in my browser to open a bunch of saved searches all at once. Continue reading