Category Archives: work

16 Nov
2025

Notification Contexts Matter

Like many of you, my days are dominated by notifications. Emails from project management systems, source control systems, calendar invitations, ticket updates, and message about messages on other platforms. I’ve noticed that some people use notifications as a power tool, while others seem blind to what happens when they do something. So this post is some tips that I’ve picked up along the way. Continue reading →
08 Mar
2023

Raising the Next Generation of DevRel

Developer Relations isn’t new, but it’s also broad, ill-defined, and constantly evolving. It’s difficult to keep your own skills up to date, never mind coping with a whole team full of people and constantly creeping industry scope. The required combination of specialist and generalist skills to be successful is any of the Developer Relations and allied roles is extensive, and it’s easy to feel overwhelmed and end up coasting being just-good-enough at things but never feeling mastery.

As an individual contributor, manager and general DevRel presence over the years, I’ve developed some tactics both for myself and my team, and I’d like to share them in case they’re useful to others. Also since I’m moving to a less DevRel role, writing this down while I can still think about it! Continue reading →

26 Feb
2023

Manager’s Secret Second Calendar

Employees expect a lot from their managers, and as managers we do our best to meet those expectations. However most managers are only human (I’ve met a few that I had doubts about), and so it can be difficult to get absolutely everything right absolutely all the time. I’d like to share a tactic that I learned from another manager around the time that I took my first line manager role, that I think really helped me to at least give the impression that I knew what was going on: a second calendar, visible only to you, with key dates in. Continue reading →
11 Apr
2022

Outline your writing to ease the creative process

For most of my career I’ve been a software developer, but now I’m mostly a communicator. As a manager, I give the right level of detail to many different audiences, and I deliver that in words they can understand. As a Developer Advocate, I explain complex technical concepts in useful, memorable, and occasionally entertaining ways. However the best software developers are lazy and I’m still always looking for ways to get things done with less effort on my part! For writing, the best process I know feels like unnecessary overhead, but it’s always worth it in the end so today I’m sharing my secrets: create an outline before you start. Continue reading →
15 Feb
2022

Keeping your finger on the (digital) pulse

Whether you are building your own presence, or representing a brand or employer online, it’s useful to know what people are saying! Keeping up with all those possible places you should look for news or mentions can be pretty laborious and when things are busy, it’s difficult to keep up with this work unless you have some decent tooling in place. There are some great automation offerings around but here’s my very basic strategy.

TL;DR a bookmarks folder in my browser to open a bunch of saved searches all at once. Continue reading →

24 May
2021

Considering Developer Relations as a Career Move

I think that Developer Relations is a fabulous career, and I’m often asked how I got started, or how someone else could get started. There are a lot of people hiring for Developer Relations roles just now (including me!) so here are my tips.

There are so many different Developer Relations roles (called “DevRel”) that I am definitely going to fall short of covering them all in any sort of detail! My own background is in Software Engineering, and I’ve mostly worked as a Developer Advocate since making the move into DevRel, so that’s my context here. Continue reading →

26 Apr
2021

Best Things About Developer Advocacy

There are some excellent articles around about what a Developer Advocate does, but have you ever wondered WHY we do what we do? I tried to articulate this when chatting with another developer lately, and I’m still thinking about it! So I thought I’d write it down to share a little more widely why I love this strange, misshapen career as much as I do. Continue reading →
31 Jan
2021

Lab Book Meets Bullet Journal

I enjoy a productivity hack as much as the next person, and I’m often asked about my setup. My background is in engineering (I hold an MEng in Electronic Engineering from York) and recognise the legacy of the lab book in much of what I do. If you’re new to the lab book concept, check out this excellent article on how to maintain one properly. My practice breaks a LOT of the lab book rules and is also heavily influenced by the Bullet Journal trend (if you have time to spare, the instagram #bulletjournal hashtag gives a prettier introduction), which is a way to combine the benefits of productivity and processing information by writing it. Today’s post gives a quick tour of my process. Continue reading →
23 Dec
2020

Digital Developer Relations: Past and Future

I work in Developer Relations, or “DevRel”, and 2020 was a strange year with travel restrictions that meant that the entire industry did everything online, or digitally. I see this as a very positive progression of the way we work as DevRel professionals, and I understand that might be controversial, but I’d like to back up my position so hear me out (and then let me know what you think!). Continue reading →