My partner asked me the other day if I would like a new watch for Christmas. Actually I would really like a new watch for Christmas and I’m touched that he had thought of such a gift. He asked that I choose, so that he could be sure of getting something that I liked.
As a first step, we grabbed the Argos catalogue and he started to browse. I brought some drinks in and asked how he was getting on. “I’m looking for a ladies watch that actually does something”, he replied. But we didn’t find one.
Why is it that men need dates, alarms, lights and interesting energy solutions on their watches (not to mention ones that are manufactured from interesting stuff, like titanium), when women just need the time (often with no second hand and no accurate markings) and plenty of bling? I don’t get it. I want one with a backlight so I can see the time at night, and an alarm to set in case I fall asleep on the train.
With women being target market for phones, music players, and even games consoles these days, it seems very odd that such a fundamental market hasn’t caught up. I’m not a gadget freak really (not much anyway) and I don’t need something which remote controls my talking entertainment centre and is waterproof to 100m or anything. My current watch was an emergency buy from Next when the last one died and its pretty good – it has minute markings and a second hand – and a diving bezel thing that I use when I’m cooking to remind me when something will be ready.
I suppose the answer is to buy a man’s watch. I’m a big girl after all (at almost six feet tall) and I do have big hands. The trouble is that I have tiny wrists, ladies watches are too big even after I’ve had links taken out – an average man’s watch is big enough for both my wrists at one time, which isn’t practical!
Short of starting my own gadget accessories range, I’m not sure how I’m going to solve this!